Have you ever heard the phrase, “the sale is in the follow-up”? I cannot tell you how true it is. I noticed a HUGE change in my business and my conversion rate when I took this phrase to heart and started following up with potential clients. Listen in to hear my process and how you can adapt it for your business.
So first things first, after you have a consultation call, do you send a proposal? If you don’t already, you need to add this into your process. It makes all the difference with your client experience and gives you a touch point to follow up on.
You’d want to send your proposal before the end of the day. That way you have a reason to follow up the next day to be sure they received it and give them a chance to ask additional questions.
After that initial follow up, I typically recommend following up three days later, then a week later. Just quick touch points to keep the conversation open.
Now, this next step I don’t do, but I think it’s an amazing idea for building authority and giving your potential client additional reason to work with you. A couple weeks after the initial proposal is sent, it’s amazing to send them a more detailed email with links to previous work, testimonials, and more.
Does all of this sound like just what you need? Listen in to hear all of my tips and tricks for automating your follow ups and making more sales.
In This Episode:
[00:58] The sale is in the follow-up!
[01:45] We are all busy and it’s easy to forget to follow-up or not move forward.
[02:53] I’m sharing my follow-up process and how you can implement it in your business.
[04:08] The step after a consultation call needs to be in your corner, not theirs.
[05:13] Follow-up the next day to make sure they received your proposal.
[05:41] A week after I will contact them again and see if they are still interested in working with you.
[06:23] The next email will be sent two to three weeks after the original email with the proposal.
[08:26] If you still haven’t received a response, listen as I share what I would do.
[11:30] Your follow-up process should feel good to you and your potential client.
[14:07] I like follow-up sequences to be short and sweet.
[14:55] It helps to have a workflow when doing this process.
[16:47] I challenge you to go ahead and write some emails so that you are prepared for the busy season.
[18:09] I hope this was helpful, thank you for listening!
Links and Resources
Creating a Business That Generates Wealth with Tia Nash
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
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