Did you know that the riches are in the niches? This is a popular saying that I didn’t put much stock in until I felt the change in my own business. If you’re ready to create consistent income, then listen in and learn why niching down is the key.
When I started my VA business, I was doing everything for everyone. I was doing social media, email management, calendar management, copywriting, graphics… you name it and I was doing it.
I was working with photographers, but not exclusively. I had a bunch of different clients in a bunch of different industries, and I was doing a bunch of different tasks for each. Which means that I spent a great deal of my time just switching gears.
Fast forward to me realizing that I loved working with photographers. They were my absolute favorite clients and I loved doing all the things for them. Then I started to understand which tasks I liked and disliked.
As I learned more about my zone of genius and what I loved to do, I realized that the more I niched down my services for my ideal client, the more money I made.
Listen in to learn all the details and why I’m passionate about niching down as soon as it makes sense for you. The more you niche, the more streamlined your packages, and the easier it is to create retainer income for your business.
This is why niching is the key to consistent income as a virtual assistant.
Let me know your thoughts on this topic!
In This Episode:
[00:47] Hey friends, thanks for joining me today!
[03:20] If you are just starting a VA business, this episode will give you the key to consistent income.
[04:22] The key to consistent income is niching down.
[08:04] When you first get started you need to understand you will work with different businesses doing different things so you will learn what you enjoy the most.
[11:14] A coach told me to really niche down, which is where Success Beyond the Lens was born and then the consistent income started.
[14:03] Niching down allowed my company to grow and now are sitting between 9,000 to 11,000 months consistently.
[17:49] Who do you want to work with?
[22:07] Becoming known for what you do will allow you to work less and make more money.
[26:19] You niche down to your ideal client, you niche down to a particular service, and then you charge a premium for that service and treat them really well.
[27:50] Thank you for listening!
Links and Resources
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources