Ever heard that phrase in marketing that when you speak to everyone you speak to no one? I’ve found that many photographers fall into this trap. Which is why Nicole Anderson joined me to chat about the importance of niching down in your business.
I’m going to ask you a quick question and answer honestly, what type of photography do you do? Do you specifically do weddings and family? Branding? Boudoir? Or, have you fallen into the trap of doing ALL the photography?
If so, it makes marketing your services very difficult. Think about it, if you love boudoir photography, but your entire instagram feed is filled with maternity and family pictures, how are you going to stand out to your ideal audience?
This is true for all business owners as well, not JUST photographers, but since photographers have built in marketing assets (i.e. your photos) it’s important to showcase the RIGHT ones by niching down your services.
Listen in as Nicole and I chat about her journey and what it took for her to finally niche down into branding photography. She’s also sharing why it was the best thing she’s ever done for her business and her clients and why she recommends niching as quickly as possible.
If your marketing seems to be all over the place, then you’ll want to pay close attention to this episode!
In This Episode:
[01:06] Welcome to the show, Nicole!
[02:59] Nicole shares when she niched down and why it took her so long.
[06:35] When you try to speak to everyone, you are speaking no one.
[09:16] Consistency is the key to social media.
[10:58] Listen as Nicole shares how to create content that captures someone’s attention so they will be a lead in your inbox.
[13:13] The photo has to make you feel something.
[17:40] They discuss a good process for when it’s time to niche down.
[21:12] Try things until you figure out what you love doing, trust your gut.
[23:37] How to become an expert at what you do so that you can raise your prices.
[27:53] Ready for an actionable tip that will help you figure out what you love to do?
[33:42] Focus on the social media platform that your ideal clients hang out on. You don’t have to post on every platform.
[35:48] Nicole’s camera is her favorite business tool.
[36:31] “People don’t buy what you do; they buy why you do it.”
[38:43] Nicole shares where she would take Jenn for a drink and what they would order.
[41:22] Thank you for being on the show!
Links and Resources
Find Nicole:
@nicolebranderson
@notbrandsurgery
Instagram | Facebook | YouTube
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources