Do you believe it’s possible to go from being a graphic designer to a booked out wedding photographer in eighteen months? Listen to my guest, Joy Michelle, and I chat about how she did it, the importance of branding, and much more on this episode.
Joy is an intimate wedding photographer, a YouTuber, and a coach to other creatives like herself. She helps photographers go from passionate to profitable through courses, her Facebook group Photo Boss, and coaching.
Learn how she got her start in photography, why she believes education is so important when building a small business, and why she teaches and coaches today. Joy also shares the one book she thinks everyone should read called Building a Story Brand by Donald Miller and his course Business Made Simple University.
Joy shares her course Hook and Book Brides, one mistake she made when building her business and why it is so important to niche down and market to your ideal clients. She also gives one piece of advice for anyone who is thinking of becoming a wedding photographer.
Joy and I finish up with three final quick-fire questions, where she shares that HoneyBook is her number one business tool. This was such a fun and exciting conversation so grab a margarita and join us.
In This Episode:
[00:43] Hey there, friends!
[01:33] Joy, thank you for joining me today.
[03:01] Can you tell us where you got your start and how you got to where you are today?
[06:06] Joy shares why she believes education is so important and why she teaches and coaches today.
[07:28] What book would you suggest a person wanting to be a wedding photographer should read?
[09:47] Joy speaks about one mistake that she made that she doesn’t want anyone else to make.
[12:00] Joy discusses her course Hook and Book Brides that focuses on marketing and branding.
[14:30] Joy speaks about marketing to her ideal clients and niching down to be memorable.
[16:01] What is one piece of advice that you would give listeners today?
[16:51] Joy shares what her favorite business tool is and why.
[19:37] What is your favorite quote?
[20:17] What is your favorite nightcap?
[20:57] Thank you so much, Joy, for coming on the show today!
Links and Resources
Building A Story Brand by Donald Miller
Business Made Simple University with Donald Miller
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Find Joy:
@joymichellephotography
@joyymichelle