Your marketing is less about getting a sale and more about connecting with the person you’re hoping will buy the product. The same is true for photographers. Listen as Leslie Amman of Weathered Frame Photography and I chat about her client processes and marketing strategy to better capture the attention of her ideal clients.
Leslie is a portrait photographer based in Edmonds, Washington. She shoots families, branding sessions, and recently landed her very first wedding, but she’s most inspired by shooting people. No two faces are the same and she loves highlighting her client’s differences and strengths.
One of her biggest issues with client onboarding and lead capture has been a disconnect in systems. Rather than using multiple lead forms and contact sheets, we honed in that she needs to start using her HoneyBook CRM more effectively.
After we dig into her systems issues, it’s all about the marketing. We chat about her use of hashtags, creating captivating captions, and how she as a photographer should use Reels to boost her visibility.
This was another amazing on air coaching session and I loved how willing Leslie was to implement the changes we discussed. Stay tuned for our next session!
In This Episode:
[01:06] Welcome to the show, Leslie!
[01:22] Her background and what she is doing now.
[03:39] Why she got into photography.
[08:53] What she is struggling with and what she would like to see happen around the flow of getting new customers.
[11:02] My recommendation of using the contact form on HoneyBook.
[13:15] Why it is important to let your clients know what your email hours are and when you will respond.
[15:02] The difference between HoneyBook and Dubsado when streamlining your contact process.
[17:28] Time to dive into Leslie’s marketing strategy.
[20:45] Hashtags! How many you should use when marketing on Instagram.
[21:50] Leslie shares her strategy when writing captions.
[24:56] Marketing is less about getting a sale and more about the person you want to buy your product.
[27:20] The good and bad with captions I see on Instagram.
[32:06] Why you should create hashtag banks.
[33:55] All about Reels and how to use them to gain new followers.
[39:11] Leslie shares her favorite quote.
[39:40] Her favorite business tool is Squarespace and her website.
[40:36] Leslie tells Jenn where they would go and what they would drink if they met up in Seattle.
[42:09] Thank you for being on the show!
Links and Resources
Find Leslie:
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources
Editable Welcome Packet Template
Join the Become a Virtual Assistant for Photographers waitlist!