If you haven’t already established your mission, vision and values for your business, you won’t want to skip this episode. Natalie Gingrich, CEO and founder of The Ops Authority, joins me to share why establishing these from the start of your business is so important and how to be sure you reflect on them both professionally and personally.
Natalie spent over 15 years working at a fortune 150 company and while she loved her job, she needed time freedom and flexibility to spend more time with her family. Rather than continue on in the status quo, she took the leap and hasn’t often looked back.
One of the things propelling her into entrepreneurship was her intrinsic value based around her family. Her children were moving into some pretty exciting times in their lives and she didn’t want to miss it.
What came a little later for her was the mission behind her business and the vision to enact it. Natalie makes a great point that when you’re just starting your business, it’s important to dabble. Figure out what you like, what you don’t, and how you want to make an impact in the world.
Once you’ve found the clients or work that truly make working in and on your business a joy, then it’s time to start delving in and solidifying some of these key pieces. When done right, your mission, vision and values will act as guardrails for your business, keeping you in the lane you need to travel to reach your goals.
Natalie is brilliant. Success Beyond the Lens was born through one of her masterminds and it was her pointing out my love for working with and for photographers that got me thinking about how to shift into working exclusively in this niche.
Listen in to see how you can start putting together your mission, vision and values, when you should review them, and why it’s important to simply get something down.
In This Episode:
[01:25] Welcome to the show, Natalie!
[02:08] Listen as Natalie shares her journey to where she is today.
[05:40] What it took to figure out where she wanted to take her business.
[09:49] She discusses what she means by picking your mission statement.
[13:56] When your mission statement reflects you, it makes you more authentic.
[17:44] Why a vision statement is important both in your business and personal life.
[25:40] The most important thing for your business is having core values.
[26:16] Natalie shares an exercise she uses to come up with her core values.
[32:47] She uses mission, vision and values as guardrails to guide her business.
[37:23] Her favorite business tool is Voxer.
[38:05] “Yes, you can” is her favorite motto.
[38:28] Natalie tells me where we would go to grab drinks in San Antonio, TX.
[39:18] Connect with Natalie.
Links and Resources:
Find Natalie:
Facebook | Instagram | LinkedIn | Pinterest
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
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