How Your Brand Story Helps Shape Your Mission, Vision and Values

What is your brand story? How did your business come about? Why are you so passionate about the type of photography you shoot? All of this plays a huge role in how your brand story helps shape your mission, vision, and values.

Listen in as I share why and how you can synthesize your experience and beliefs into an amazing framework for making business decisions.

For me, I started my business because I didn’t want my time beholden to anyone else anymore. I wanted to be there for my family and build something that was important to me. That need to have time-freedom and autonomy over my day to day activities plays a huge role in my business.

In fact, when I start working with clients, my goal is to help them find that balance between business and family. I don’t believe in having periods of rest. Rest should be the norm. I believe that you have periods of hustle. It’s important that I help my clients realize these differences and then make them happen in their businesses.

So what kinds of experiences play a part in determining your mission, vision and values? Listen in to hear all of the examples and learn how to begin writing your own.

In This Episode:

[01:36] Learn how your brand story helps shape your mission, vision and values.

[03:21] Look back on the story of why you started your business, what is your why?

[05:21] Listen as I discuss why boudoir photography is my favorite type of photography and what my story would be if I were this type of photographer.

[08:48] How personal experiences can shape your story.

[14:35] A value that is important to me and my company is making it a safe place for everyone.

[16:38] My mission is to help transform the perspective of 500 women in the next five years.

[17:22] Here’s your homework for the week.