Have you ever heard the saying that email is dead or dying? Every couple of years marketing gurus all over the place decide that email is just no longer working. Every couple years those same gurus are proven wrong. Listen as Liz Wilcox not only shares how to write a 20 minute newsletter but why it’s so important you start now.
Liz has done it all. In fact, she started her freelancing career on Craigslist of all places and in 2016 she found her way to blogging. What she quickly realized was that email marketing is what truly made her freelancer’s heart happy.
Now she helps turn bloggers into business owners by creating personality driven email copy that creates adoring fans and repeat customers.
Listen as Liz breaks down her 20 minute newsletter framework and shares exactly how you as a photographer can and should integrate email marketing into your business.
Want a sneak peak at one myth we’re busting? (It’s not about when you send your newsletter… success is found in the way you handle your introduction in the welcome sequence!)
Intrigued? Listen in to hear it all!
In This Episode:
[01:30] Welcome to the show, Liz!
[03:14] How she developed the simple newsletter framework she uses.
[05:00] The steps in creating the newsletter.
[08:21] Listen as Liz recaps the three steps to creating a 20 minute newsletter.
[09:01] “People don’t buy when you are selling, they buy when they are ready.”
[10:37] How often you should put out a newsletter.
[14:22] The importance of onboarding and getting clients your email welcome sequence.
[16:38] Think about what your vision is for your clients, what do you want them to get out of the photos.
[18:10] Share your values in your onboarding emails.
[22:36] Questions you should ask yourself when writing emails and newsletters.
[23:45] Where you can get her free email welcome sequence and newsletter examples.
[25:15] What is a welcome sequence?
[31:13] Her favorite business tools are Ecamm Live and Giphy.com.
[33:59] She shares her favorite quotes.
[35:45] We talk about where we would go and what we would drink if I went to Destin, Florida.
[37:52] Find out where to hang out with Liz.
Links and Resources:
Find Liz:
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
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