Social Media Marketing Tips for Photographers with Megan Breukelman

When you think social media marketing… what comes to mind? If your first thought is to run away screaming… then you’ve obviously never talked with Megan Breukelman. She is a social media marketing guru on top of running her own successful photography business and is dedicated to helping other photography professionals build profitable businesses.

One of the biggest challenges photographers face is maintaining a stable and profitable business. She wants to help change that through solid social media marketing strategy.

Megan has worked in and around fashion and marketing, and her experiences shape the way she sees, thinks, produces, and shoots. She has also co-founded and built an international digital and print fashion magazine called Atlas Magazine, and does all of her social media marketing herself.

We are taking a deep dive into the benefits of using various social media platforms and how you can use them more effectively. If you’ve been struggling with Instagram, Twitter, Pinterest, Facebook, or are super confused by TikTok, then you’ll want to take notes.

In This Episode:

[00:54] Welcome to the show, Megan!
[01:58] Megan shares a little about her background and where she got her passion for photography.
[03:12] She discusses when she started her magazine and how that led to social media marketing.
[04:44] Megan speaks about living in Florida and going to college there and the friends she made there, including her now-husband.
[06:01] Megan chats about taking social media marketing slowly until you learn all the ins and outs.
[06:39] Megan gives her insights into the benefits and strategies of Instagram.
[09:58] Megan describes how she uses Twitter.
[11:11] Megan believes that Pinterest is a super essential platform and an enormous opportunity for photographers.
[13:16] Megan chats about TikTok and who uses the platform.
[14:16] Megan thinks Facebook groups are where it’s at for lead generation.
[17:15] Megan says to take diving into social media marketing slowly.
[18:04] What one actionable tip can you give listeners to implement that will improve their social media marketing?
[21:29] Megan discusses the MailButler tool.
[22:50] She shares another one of her favorite business tools called ShootProof.
[24:17] Megan shares her favorite.
[24:54] Megan, thank you so much for being on the show!
[25:21] Any parting words for our listeners today?