Unless you’ve built your photography business specifically around one big milestone in a person’s life, I’m looking at you wedding photographers, then client retention strategies are huge. Client retention is one of my favorite topics to talk about, so listen in to learn strategies for retaining your clients as a photographer.
First of all, first impressions make a huge difference. I love bringing on a new client and then getting to send them a welcome gift. They feel appreciated, I’m leaning into one of my own personality traits, and they know that I’m serious about our time together. The same can be said for your business.
Something quick and easy that reminds your client of how much they mean to you.
Then of course follow that up with under promising and over delivering. This is true for every business. If you know that you can get the deliverables to them in 24hours then let them know that the time frame is 48 to 72hours. When they get them sooner than expected they’ll be impressed and feel like they were a priority to you.
Also, set expectations up front. This can be done in the form of a Welcome Packet and initial onboarding email (Highly Recommend!) and will establish boundaries right from the beginning.
Everything from hours of operation, how to communicate with you, expectations on deliverables, etc. A welcome packet makes it so much easier to keep everyone on the same page.
If you’ve loved these tips, then listen to the entire episode to find out my absolute favorites. Client retention is huge in photography. You want to become their lifetime photographer. If they have a big milestone you want to be the first person they think to call.
Start implementing these ideas, then you WILL be the first one they call!
In This Episode:
[00:45] Thank you for joining me!
[01:13] Learn about the little things you can do to retain clients.
[03:45] One of my tips is to give clients a welcome gift to let them know you are glad they are working with you.
[07:22] Why you should under promise and over deliver..
[07:50] Set expectations upfront so they know what they can expect when working with you.
[10:41] I like to let my clients know I am thinking about them by sending them a little something for their birthday or anniversary, and it doesn’t have to be extravagant.
[11:20] The next thing you can do to wow your client is to be prepared.
[13:45] Let them know that you love their business the same way they love it.
[14:36] My final tip is to go above and beyond for your client.
[18:20] Thank you for listening!
Links and Resources
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources