Coming into 2020, I like many others, had big plans, dreams, and expectations. Despite the way it has actually turned out, I’ve still hit some big goals and made some huge changes. Looking back, this has been a great year for my business and my life and I’m so excited to recap it in this episode.
Covid really seemed to take over all aspects of my life when the lockdowns happened. I went from having my son in daycare and working in my office to having Davie home and having to abandon my office. Which put a wrench in the amount of time I actually had to work.
Sound familiar?
But this experience made me accomplish something that I’d been working toward for at least half a year. I finally niched down and started focusing on one specific type of client. I had already started this process but I really dug in and got even more adamant about only taking on the “right” type of client.
Which led to me having some of my biggest months in business to date. Because I could focus on creating content specific to my ideal clients and I’ve been able to use this podcast to drive my content production. So I’ve had more time to speak with potential clients and up my conversion rates.
It’s amazing what high pressure, major changes, and factors that you can’t anticipate or change will do for your business when you’re determined to make it work. Listen in to hear all of my revelations and how 2020 has played out overall. Let’s make 2021 the best one ever!
In This Episode:
[00:46] Thank you for listening to this first year of the podcast.
[02:42] I’m sharing all the goals I had for 2020.
[05:09] … and then Covid happened.
[08:16] Working with a toddler is not for the faint of heart.
[13:00] But it really helped me to narrow down my focus and to put more effort in revenue generating activities.
[18:16] Which means 2020 has been my best in business so far.
[19:00] I’m even growing a team now.
[24:46] My hopes for the end of 2020 as we move into 2021.
[27:26] Thank you so much for listening!
Links and Resources
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources