If you’re ready to get your books overflowing for 2021, then you need to focus on your marketing strategy. Listen as I share the best ways to stay on top of your marketing today in order to build your business in the coming year.
First things first, you have to know that 2021 is going to be huge for photographers. Many people had to move their weddings from 2020 to 2021 and as such, will be looking to re-establish communication and relationships with their vendors.
You need to work on your marketing plan and your overall visibility. How can you do that? First you need to pick a social platform and stick with it. Where are you getting your leads? Where are people finding your business?
That is where you need to focus your time. Then you need to be sure and always showcase your best work. Make sure that your page is filled with amazing photos of beautiful weddings. Indoor, outdoor, a mixture of both. Show the world what you can do.
Then double down on your hashtag research. Dig in and make sure that you are covering all of your hashtag bases so that people in your area find you when they start searching for photographers.
I have so many more tips and advice for ways to get your 2021 calendar booked. Listen in to hear them all!
In This Episode:
[00:48] Welcome to the show!
[01:47] Jenn believes that 2021 is going to be bigger for photographers.
[04:39] It’s important that your marketing showcases your best work consistently.
[06:16] Pinterest is important for your marketing strategy.
[07:12] Focus on the platform you are already getting leads from.
[09:52] Make sure you are getting testimonials for the clients you are working with now.
[11:15] you must engage with potential clients.
[14:08] Have your systems ready to go.
[17:58] Thank you so much for listening!
Links and Resources:
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources