<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16293815/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/006599/" height="90" width="100%" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>Your marketing strategy is the key to getting eyes on your business. One of the best ways for photographers to do that is with Facebook Ads. Now I’m no Ads expert, but Becky Burgess of Splash Owl Media is.
She has spent the last decade + navigating the Facebook ads platform and staying up to date with all of their many changes. In that time she has learned amazing strategies for getting the absolute best bang for every buck you spend.
Becky is joining me today to talk all things ads. Everything from why you don’t need to spend a fortune to make an impact to how to properly set up your very first ad. She has a wealth of marketing knowledge and if you’re interested in running ads, then you won’t want to miss this.
If you remember nothing else from this episode, keep this in mind, never ever update an ad while it’s running…and if your ad manager tells you it’s okay, run!
Have you been thinking about running ads? What’s stopped you in the past? Just remember, as photographers, half your ad battle is already won. You’ve already got the most scroll-stopping piece of your creative in the bag! Learn what else you need and then pop over and grab Becky’s FB Ads Mini-Course for additional tips and tricks for running your ads!
In This Episode:
[01:23] Welcome to the show, Becky!
[03:07] Learn what Facebook ads are and why they are important to your business.
[05:56] Why even a small marketing budget will put your brand in front of more people.
[08:32] How to track your leads.
[10:24] For photographers, getting creative with graphics is key.
[13:18] What are retargeting emails and how should you use them?
[16:20] Learn her recommendations for Campaign Budget Optimization.
[19:56] A step by step walkthrough on how to set up a Facebook Ad.
[24:04] What is the learning phase of Facebook Ads?
[26:55] Why you should never change an ad while it’s running.
[28:44] One actionable tip you can use today.
[31:21] Multiple coffee chats are a great way to build a reputation.
[34:17] ClickUp and Voxer are her two favorite business tools.
[36:23] Learn her favorite quote.
[38:03] If we were to grab a drink in your neck of the woods, where would we go, and what would we drink?
[39:15] Need a free Facebook mini-course?
Links and Resources
Find Becky:
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources