How and When to Niche Down in Your Business with Kristen Brumbaugh

You don’t have to stick with the status quo in your business. In fact if you do, you’re likely going to be a fish out of water. Own what you want to do with your life and business and you’ll find all the balance you need. Kristen Brumbaugh is here to share how she has done just that and why digging into her niche has given her untold freedom.

Kristen has spent over 15 year is in the real estate industry and as such realized that one of the biggest issues most real estate agents face is marketing. How to market themselves, the houses they’re selling, and their businesses. Which is why she and her husband created Blackhound Creative Werks.

She supports professionals and business owners in growing their businesses through marketing and targeted lead generation. Kristen is sharing all the tips and tricks she’s learned as she has grown her own business, brand, and presence.

We chat about the role of marketing in business, why niching down and streamlining your offers is a good thing, and how to create systems in your business that work for you. If you’re ready to learn how marketing and lead generation are used to create a foundation for business growth, then click play and start listening.

In This Episode:

[00:51] Welcome to the show, Kristen!

[02:03] Kristen shares how she got into real estate photography and marketing.

[05:01] Listen as Kristen chats about lead generation and follow up.

[09:50] Niche down to find what you enjoy and bigger opportunities.

[11:54] What’s it like working side by side with her husband?

[15:36] Why finding the right systems for your business is so important.

[18:12] Dropbox or G-Suite, which is best?

[20:13] How Kristen has streamlined her offers and why it’s made business so much better.

[25:47] Kristen says that when you love what you are doing, it’s easy to compartmentalize and have time for your family.

[26:25] Her new favorite business tool and why!

[27:27] Kristen shares her favorite quote.