Pinterest is a platform that you have to have for your business. Why? Because if you’re planning to be in business for years to come, then you need to be found. Kyrsten Ashlay is a wedding photographer and Pinterest guru who has used the platform to seamlessly move her business across the country. Listen as she shares how she did it.
First things first, why is Pinterest necessary? Because it is a search engine versus a social media platform. What does that mean? Pinterest is directly responsible for helping Google bots to find your work, even years after it is first posted because it is a search engine platform. Social media platforms are one-to-one engagement-based whereas Pinterest is a place that people go to search for information.
You can also use Pinterest to help boost your work and your website for your keyword. Now Google SEO and Pinterest SEO are quite a bit different, so you’ll want to listen to hear the best way to use both search engine platforms.
Kyrsten also walks you through different ways you can use Pinterest to engage with your audience. The information she shares is truly priceless. If you’re not using Pinterest in your business… you need to! If you’ve been thinking about it… you need to start now!
In This Episode:
[00:58] Hear a little bit about Kyrsten and her background.
[02:42] Kyrsten shares why Pinterest is so important for your business.
[04:45] How Pinterest allowed Kyrsten to move her business from California to Texas seamlessly.
[07:14] Pinterest content doesn’t expire… versus Instagram content that only lasts a couple of days.
[08:14] Kyrsten shares how important it is to pin every image you blog every day.
[11:05] Kyrsten suggests pinning 5 of your high-quality content and 5 of someone else’s.
[12:44] Learn the difference between social media and search engine platforms?
[14:06] Kyrsten shares how your posts can rank as high as possible when searched.
[16:37] She says to think about where your links are taking your followers if you want to pin directly from your blog.
[18:08] Pinterest leads are cold and it’s the business owner’s job to warm up those potential clients.
[19:14] Kyrsten shares her top three tips on getting started with their Pinterest strategy.
[20:55] What mistake do you see new pinners do that you would like to stop?
[22:51] Kyrsten says just start! You can’t be successful with Pinterest if you don’t start.
[23:31] What is your favorite business tool?
[24:52] What is one of your favorite quotes?
[25:29] If you and I went to grab a drink, what would you be drinking?
Links and Resources
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Grab your Boundaries Resources
Editable Welcome Packet Template
Find Kyrsten:
@kyrstenashlay.photography
@kyrstenashlayphotography