“You are never building the brand for where you stand today,”
Katie Saunders
How secure is your position in the market, and what is your core message? Listen as my guest, Katie Saunders, and I discuss this and more. Katie is a brand designer and strategist who combines artistic talent with an in-depth knowledge of marketing strategy to create beautiful, effective brands and websites.
Katie and I chat about why branding is so important and how it isn’t always about the logo. You need to brand for where you want your business to go in the future. Learn why finding your ideal client is so critical.
We also discuss how important it is to know what your brand values are and how to build on them for the future. Katie shares one tip that listeners can use today to uplevel their branding, and I have some fun by asking her a few rapid-fire questions.
Creating a brand you love that also speaks to your ideal client takes time. Listen as Katie imparts some amazing nuggets, so you can get started today.
In This Episode:
[00:46] Hey there, friends!
[01:36] Welcome, Katie!
[02:03] Katie shares a bit about her background and how she got into branding.
[02:56] What is so important about branding.
[05:13] “You are never building the brand for where you stand today.”
[07:50] Katie and I discuss branding for the future and making sure you know what your brand values are.
[09:14] Be clear on where you want your business to go in the future and who your ideal clients are.
[12:25] Can you niche down too far?
[14:59] Branding is so much more than your logo. Learn why.
[19:51] Katie shares the one tip she wants you to leave with.
Links and Resources
Find Jenn:
@successbeyondthelens
@successbeyondthelenspodcast
Find Katie:
@popandgrey